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eBay Motors: Making it Easier to Sell Your Parts

$0.00 November 2010; Various dates and times Presented by: Rose Wong, eBay Motors Track: Exhibitor Product Training The World’s Largest Online Parts & Accessories MarketplaceIn Q3 –2010 the...

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eBay Parts Compatibility: The New Way to Gain More Exposure For Your Parts...

$0.00 November 2010; Various dates and times Presented by: Rose Wong, eBay Motors Track: Exhibitor Product Training eBay Motors is consistently ranked the No. 1 automotive site on the Web according to...

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Financial Benchmarking: An Industry Overview

$0.00 November 2, 2010 – 11:00 a.m. - 12:00 p.m. Presented by: Julie Hedges, Hedges & Company Track: Industry Trends & Forecasts How does your business compare? The SEMA Financial Benchmarking...

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Future Aftermarket Trends & How to Profit

$0.00 November 3, 2010 – 9:30 a.m. - 10:30 p.m. Presented by: Jon Hedges, Hedges & Company Track: Industry Trends & Forecasts Know where your company's products and services need to be in 2011...

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Hot Products for 2011: What Consumers Want

$0.00 November 2, 2010 – 1:00 p.m. - 2:00 p.m. Presented by: Famous Rhodes, eBay Motors; Jenni Chang, eBay Motors; Tony Jackson, Activant; Scott Huston, Polk Research; Mark Toebben, Direct...

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New Car Buyers' Aftermarket Intentions

$0.00 November 2, 2010 – 9:30 a.m. - 10:30 p.m. Presented by: Dan Hall, AutoPacific Track: Industry Trends & Forecasts It's the age-old question, what are your customers going to buy? This session...

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From Desktop to Pocket: The Future of Internet Information - Sponsored by...

$0.00 November 2, 2010 – 8:00 a.m. - 9:00 a.m. Presented by: Gregory Boutte, Vice President, eBay Motors; Famous Rhodes, Director of eBay Motors; Jad Dunning, CEO, DriverSide; Glenn Rogers, CEO,...

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Effective Retail Merchandising

$0.00 November 1, 2010 – 9:30 a.m. - 10:30 a.m. Presented by: Jim Rasmus, Retail Design Associates Track: Marketing Top products and experienced salespeople are half the battle in retail sales. The...

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Manage Your Customers for Increased Sales and Profits

$0.00 November 1, 2010 – 3:00 p.m. - 4:00 p.m. Presented by: Ozair Esmail, The Clubs Group Track: Marketing Your customers are the backbone of your business, that fact will always remain true. But are...

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Produce The Perfect Product Launch

$0.00 November 1, 2010 – 1:00 p.m. - 2:00 p.m. Presented by: Tom Marx, The Marx Group; Nate Shelton, Hurst Performance Vehicles; Donnie Eatherly, P&E Distributing; Jason Bruce, AFE Track: Marketing...

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The Science of Shopping

$0.00 November 3, 2010 – 9:30 a.m. - 10:30 a.m. Presented by: Rich Kizer, Kizer & Bender; Georganne Bender, Kizer & Bender Track: Marketing Have you have ever gone into a store to purchase a...

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Stand Out From the Crowd: Defining Your Company's Value Proposition

$0.00 November 1, 2010 – 11:00 a.m. - 12:00 p.m. Presented by: Tom Marx, The Marx Group Track: Marketing What makes your company unique or different than the competition? Is it price, quality,...

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Top 10 Power Ideas to Keep Customers Close

$0.00 November 3, 2010 – 11:00 a.m. - 12:00 p.m. Presented by: Rich Kizer, Kizer & Bender; Georganne Bender, Kizer & Bender Track: Marketing It’s a competitive world out there! A retail chain...

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Connecting with Your Customers on Blogs & Forums

$0.00 November 4, 2010 – 9:30 a.m. - 10:30 a.m. Presented by: Tyler Tanaka, PostRelease; Adrian Harris, Internet Brands; Famous Rhodes, eBay Motors; Stewart Lawson, VerticalScope; Mike Martinez,...

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Conversion Improvement #1: Take Action with Analytics

$0.00 November 2, 2010 – 11:00 a.m. - 12:00 p.m. Presented by: Matt Bailey, SiteLogic Online Marketing Track: Online Marketing Do you wish you knew what was important to track and why? Is analytics a...

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Conversion Improvement #2: How to Implement Testing Programs (Test for Success)

$0.00 November 2, 2010 – 1:00 p.m. - 2:00 p.m. Presented by: Matt Bailey, SiteLogic Online Marketing Track: Online Marketing The best website is never completed. Part 2 of the Conversion Improvement...

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Getting People to Read Your Emails

$0.00 November 3, 2010 – 9:30 p.m. - 10:30 p.m. Presented by: Michael Kelly, ClickMail Marketing Track: Online Marketing Write, click and send. Easy, right? But it’s also easy for your recipient to hit...

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Maximize ROI on Your Pay-Per-Click (PPC) Campaigns

$0.00 November 4, 2010 – 11:00 a.m. - 12:00 p.m. Presented by: Sam Malapas, III, Forge Web LLC Track: Online Marketing Search engines are the indispensible tool people use to find products in the...

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Micro Session - Key Word Search

$0.00 November 3, 2010 – 11:45 a.m. - 12:00 p.m. Presented by: Wil Reynolds, SEER Interactive Track: Online Marketing Key word search is the process of finding out the words and phrases that your...

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Micro Session - Search Engine Optimization (SEO) & Local Search

$0.00 November 3, 2010 – 11:30 a.m. - 11:45 p.m. Presented by: Wil Reynolds, SEER Interactive Track: Online Marketing Many consumers are looking online for local businesses. Are they finding you? Learn...

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Reaching the Masses: Selling on Online Marketplaces

$0.00 November 4, 2010 – 1:00 p.m. - 2:00 p.m. Presented by: Famous Rhodes, eBay Motors; Rainer Leeb, eBay Motors; Scott Wingo, Channel Advisor; Rob Einaudi, Car Domain; Raymond Lyle, Driving Revenue...

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Reputation Management: How to Counter Negative Information

$0.00 November 2, 2010 – 3:00 p.m. - 4:00 p.m. Presented by: Famous Rhodes, eBay Motors; Rainer Leeb, eBay Motors; Scott Wingo, Channel Advisor; Rob Einaudi, Car Domain; Raymond Lyle, Driving Revenue...

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Search Engine Optimization (SEO) & Link Building 101

$0.00 November 3, 2010 – 1:00 p.m. - 2:00 p.m. Presented by: Wil Reynolds, SEER Interactive Track: Online Marketing Solid link building can literally make or break a site with search engines. It can be...

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6 Secrets to Viral Video Marketing

$0.00 November 3, 2010 – 3:00 p.m. - 4:00 p.m. Presented by: The Martelli Brothers, Josh Martelli & Matt Martelli, Mad Media Track: Online Marketing By the year 2012 video marketing share in the US...

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Social Media Tactics You Can’t Afford to Miss, Powered by the SEMA...

$0.00 November 2, 2010 – 9:30 a.m. - 10:30 a.m. Presented by: Matt Bailey, SiteLogic Online Marketing Track: Online Marketing Involvement in social networks is vital to build and protect your brand...

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Do Your Customers Love You?

$0.00 November 4, 2010 – 3:00 p.m. - 4:00 p.m. Presented by: Mark Beaton, MBA Dealer Services Track: Customer Service & Sales Solutions How does your customer service rate? Surveys show that more...

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Telephone Techniques: Turning Calls Into Sales

$0.00 November 4, 2010 – 11:00 a.m. - 12:00 p.m. Presented by: Nancy Friedman, The Telephone Doctor Track: Customer Service & Sales Solutions A dynamic SALES program for the seasoned or novice...

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Getting Your Data House in Order, Part II: Product Attribute Data -The Path...

$0.00 November 1, 2010 – 11:00 a.m. - 12:00 p.m. Presented by: Scott O'Toole, RPM Data Services LLC Track: Business Efficiency 101, Sponsored by the SEMA Business Technology Committee (BTC) The...

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Digital Assets? I Thought They Were Pictures.” Selling More by Showing More...

$0.00 November 3, 2010 – 11:00 a.m. - 12:00 p.m. Presented by: Luanne Brown, eTool Developers LLC; Scott O'Toole, RPM Data Services LLC; Ted Kelley, Activant; Patrick Weilmeier, Visual SKUs Track:...

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Publications Help Auto Dealers Succeed

SEMA News—February 2011 It’s been a few years since SEMA began reaching out to educate auto dealers about the benefits of incorporating accessory sales into their businesses. The association has...

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